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Neurosensory and neuromarketing impacts on consumer behavior

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Neurosensory and neuromarketing impacts on consumer behavior/ Reena Malik, Shivani Malhan, Manpreet Arora, editors.
other author:	Arora, Manpreet.
Published:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
Description:	1 online resource (xxviii, 509 p.)
Subject:	Brain - Imaging. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8222-6
ISBN:	9798369382240

Neurosensory and neuromarketing impacts on consumer behavior
Neurosensory and neuromarketing impacts on consumer behavior[electronic resource] /Reena Malik, Shivani Malhan, Manpreet Arora, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xxviii, 509 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Foreword -- Preface -- Chapter 1. Adoption of Artificial Intelligence in Marketing: Legal and Ethical Perspectives -- Chapter 2. Ethical Implications of Invasive Methods in Neuromarketing Research -- Chapter 3. Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways -- Chapter 4. Harnessing Emotional Engagement for Success -- Chapter 5. NeuroLogic: Decoding Consumer Behavior With Neuroscience -- Chapter 6. Neuromarketing Intelligence to Understand Customer Behaviour: An Integrated Framework and Future Research Agenda -- Chapter 7. The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour -- Chapter 8. The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior -- Chapter 9. Neuromarketing Insights Into the Lactovegetarian Consumer Mind: Leveraging Neuroscience for Resonant Marketing Strategies -- Chapter 10. Dynamics of Sensory Marketing in Rurban Areas of India -- Chapter 11. Measuring the Effectiveness of Neurosensory Marketing Strategies -- Chapter 12. Performance Metrics for Neurosensory Marketing Strategies -- Chapter 13. Multisensory Marketing and Its Effect on Brand Loyalty: A Deep Dive Into Consumer Preferences -- Chapter 14. Product and Pixels: Influence of Social Media Influencers on Marketing, Branding, Brand Trust, and Consumer Engagement -- Chapter 15. This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer... -- Chapter 16. The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision -- Chapter 17. Redefining Consumer Engagement in Virtual Spaces -- Compilation of References -- About the Contributors -- Index.

"The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."--

Mode of access: World Wide Web.

ISBN: 9798369382240Subjects--Topical Terms:

581315
Brain
--Imaging.Subjects--Index Terms:

Artificial Intelligence.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.32 / .N48 2025eb

Dewey Class. No.: 658.8342

Neurosensory and neuromarketing impacts on consumer behavior
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245 0 0 $a Neurosensory and neuromarketing impacts on consumer behavior $h [electronic resource] / $c Reena Malik, Shivani Malhan, Manpreet Arora, editors.
260 $a Hershey, Pennsylvania : $b IGI Global Scientific Publishing, $c 2025.
300 $a 1 online resource (xxviii, 509 p.)
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Foreword -- Preface -- Chapter 1. Adoption of Artificial Intelligence in Marketing: Legal and Ethical Perspectives -- Chapter 2. Ethical Implications of Invasive Methods in Neuromarketing Research -- Chapter 3. Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways -- Chapter 4. Harnessing Emotional Engagement for Success -- Chapter 5. NeuroLogic: Decoding Consumer Behavior With Neuroscience -- Chapter 6. Neuromarketing Intelligence to Understand Customer Behaviour: An Integrated Framework and Future Research Agenda -- Chapter 7. The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour -- Chapter 8. The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior -- Chapter 9. Neuromarketing Insights Into the Lactovegetarian Consumer Mind: Leveraging Neuroscience for Resonant Marketing Strategies -- Chapter 10. Dynamics of Sensory Marketing in Rurban Areas of India -- Chapter 11. Measuring the Effectiveness of Neurosensory Marketing Strategies -- Chapter 12. Performance Metrics for Neurosensory Marketing Strategies -- Chapter 13. Multisensory Marketing and Its Effect on Brand Loyalty: A Deep Dive Into Consumer Preferences -- Chapter 14. Product and Pixels: Influence of Social Media Influencers on Marketing, Branding, Brand Trust, and Consumer Engagement -- Chapter 15. This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer... -- Chapter 16. The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision -- Chapter 17. Redefining Consumer Engagement in Virtual Spaces -- Compilation of References -- About the Contributors -- Index.
520 3 $a "The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Brain $x Imaging. $3 581315
650 0 $a Consumer behavior $x Psychological aspects. $3 656845
650 0 $a Consumers $x Psychology. $3 658838
650 0 $a Marketing research. $3 561150
650 0 $a Neuromarketing. $3 915595
650 0 $a Artificial intelligence. $3 559380
653 $a Artificial Intelligence.
653 $a Branding and Brand Trust.
653 $a Consumer Behavior.
653 $a Consumer Engagement.
653 $a Emotional Engagement.
653 $a Ethics and Law.
653 $a Machine Learning.
653 $a Marketing.
653 $a Neuroscience.
653 $a Performance Metrics.
653 $a Sensory Marketing.
653 $a Social Media.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Arora, Manpreet. $3 1498504
700 1 $a Malhan, Shivani. $3 1498505
700 1 $a Malik, Reena, $d 1986- $3 1498506
710 2 $a IGI Global. $3 805187
776 0 8 $i Print version: $z 9798369382226
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 1132736
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8222-6