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Review of marketing research. Volume 3 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Review of marketing research/ edited by Naresh K. Malhotra.
other author:	Malhotra, Naresh K.
Published:	Bingley, U.K. :Emerald, : 2007.,
Description:	1 online resource (vi, 208 p.) :ill. :
Subject:	Business & Economics - Marketing -
Online resource:	http://www.emeraldinsight.com/1548-6435/3
ISBN:	9780857247254 (electronic bk.)

Review of marketing research. Volume 3 /
Review of marketing researchVolume 3 /[electronic resource].edited by Naresh K. Malhotra. - Bingley, U.K. :Emerald,2007. - 1 online resource (vi, 208 p.) :ill. - Review of marketing research,1548-6435.

Review of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Michael J. Houston -- Consumer responses to price and its contextual information cues : a synthesis of past research, a conceptual framework, and avenues for further research / Larry D. Compeau -- Store brands : from back to the future / Jagmohan S. Raju-- Language, thought, and consumer research / Robert A. Peterson -- You ought to be in pictures : envisioning marketing research / Russell W. Belk.

The 'Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literaturereviews, cutting-edge methodologies, empirical studies, emerging trends, international developments,guidelines for implementation, and suggestions for future theory development and testing. Edited byNaresh K. Malhotra along with a distinguished editorial review board drawn from the leading figuresin marketingresearch and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-boardview of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

ISBN: 9780857247254 (electronic bk.)Subjects--Topical Terms:

809085
Business & Economics
--Marketing

LC Class. No.: HF5415.2 / .R48 2007

Dewey Class. No.: 658.83

Universal Decimal Class. No.: 339.1

Review of marketing research. Volume 3 /
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