Qualitative marketing research = a c...
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  • Qualitative marketing research = a cultural approach /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Qualitative marketing research/ Johanna Moisander and Anu Valtonen.
    Reminder of title: a cultural approach /
    Author: Moisander, Johanna.
    other author: Valtonen, Anu.
    Published: London, UK :Sage Publications, : 2006.,
    Description: xi, 227 p. ;26 cm.;
    Notes: Title from e-book title screen (viewed August 21, 2009).
    Series: Introducing qualitative methods
    Subject: Marketing research. -
    Online resource: Connect to MyiLibrary resource
    ISBN: 9786611244477
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