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Essentials of Marketing Research.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of Marketing Research./
Author:	Proctor, Tony.
Description:	1 online resource (616 pages)
Subject:	Marketing research. -
Online resource:	Click to View
ISBN:	9781405871860

Essentials of Marketing Research.
Proctor, Tony.

Essentials of Marketing Research. - 4th ed. - 1 online resource (616 pages)

Tony Proctors Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

ISBN: 9781405871860Subjects--Topical Terms:

561150
Marketing research.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.2.P736 2005

Dewey Class. No.: 658.83

Essentials of Marketing Research.
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020 $z 9780273694946
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035 $a (OCoLC)1024247241
035 $a EBC5136979
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050 4 $a HF5415.2.P736 2005
082 0 $a 658.83
100 1 $a Proctor, Tony. $3 560293
245 1 0 $a Essentials of Marketing Research.
250 $a 4th ed.
264 1 $a Harlow : $b Pearson Education UK, $c 2005.
264 4 $c �2005.
300 $a 1 online resource (616 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
520 $a Tony Proctors Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 $a Marketing research. $3 561150
655 4 $a Electronic books. $2 local $3 554714
776 $w 563792 $t Essentials of marketing research
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=5136979 $z Click to View

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