國立虎尾科技大學 |

登入

回首頁

Essentials of Marketing Research.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of Marketing Research./
作者:	Proctor, Tony.
面頁冊數:	1 online resource (616 pages)
標題:	Marketing research. -
電子資源:	Click to View
ISBN:	9781405871860

Essentials of Marketing Research.
Proctor, Tony.

Essentials of Marketing Research. - 4th ed. - 1 online resource (616 pages)

Tony Proctors Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

ISBN: 9781405871860Subjects--Topical Terms:

561150
Marketing research.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.2.P736 2005

Dewey Class. No.: 658.83

Essentials of Marketing Research.
LDR:01747nam 22003613i 4500 001 1068869
003 MiAaPQ
005 20221104015907.0
006 m o d |
007 cr cnu||||||||
008 221104s2005 xx o ||||0 eng d
020 $a 9781405871860 $q (electronic bk.)
020 $z 9780273694946
035 $a (MiAaPQ)EBC5136979
035 $a (Au-PeEL)EBL5136979
035 $a (CaONFJC)MIL60193
035 $a (OCoLC)1024247241
035 $a EBC5136979
040 $a MiAaPQ $b eng $e rda $e pn $c MiAaPQ $d MiAaPQ
050 4 $a HF5415.2.P736 2005
082 0 $a 658.83
100 1 $a Proctor, Tony. $3 560293
245 1 0 $a Essentials of Marketing Research.
250 $a 4th ed.
264 1 $a Harlow : $b Pearson Education UK, $c 2005.
264 4 $c �2005.
300 $a 1 online resource (616 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
520 $a Tony Proctors Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 $a Marketing research. $3 561150
655 4 $a Electronic books. $2 local $3 554714
776 $w 563792 $t Essentials of marketing research
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=5136979 $z Click to View

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得

Export

取書館別