國立虎尾科技大學 |

Global Competitiveness = Ten Things Thai Businesspeople Should Know /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global Competitiveness/ by William Philip Wall.
其他題名:	Ten Things Thai Businesspeople Should Know /
作者:	Wall, William Philip.
面頁冊數:	XIII, 97 p. 2 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Cross-Cultural Management. -
電子資源:	https://doi.org/10.1007/978-981-16-7755-7
ISBN:	9789811677557

Global Competitiveness = Ten Things Thai Businesspeople Should Know /
Wall, William Philip.

Global CompetitivenessTen Things Thai Businesspeople Should Know /[electronic resource] :by William Philip Wall. - 1st ed. 2022. - XIII, 97 p. 2 illus., 1 illus. in color.online resource.

Chapter 1: Global Competition – The Battlefield -- Chapter 2: Marketing – Position Yourself -- Chapter 3: Innovate – Generate and Evaluate -- Chapter 4: Using Information – Leverage Resource -- Chapter 5: Technology – Upgrade -- Chapter 6: Human Resources/Cross-Cultural Communication – Breed Success -- Chapter 7: Strategic Alliance - Strength in Numbers -- Chapter 8: Customer Service – Listen to What They Say -- Chapter 9: Implementation, Monitoring & Evaluation – Now What Do We Do? -- Chapter 10: Social Responsibility – Giving Something Back.

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

ISBN: 9789811677557

Standard No.: 10.1007/978-981-16-7755-7doiSubjects--Topical Terms:

1198638
Cross-Cultural Management.

LC Class. No.: HF3751-3868

Dewey Class. No.: 338.7095

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