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The strategy planning process = analyses, options, projects /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The strategy planning process/ by Rudolf Grunig, Richard Kuhn.
其他題名:	analyses, options, projects /
作者:	Grunig, Rudolf.
其他作者:	Kuhn, Richard.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2018.,
面頁冊數:	xx, 265 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Strategic planning. -
電子資源:	http://dx.doi.org/10.1007/978-3-662-56221-5
ISBN:	9783662562215

The strategy planning process = analyses, options, projects /
Grunig, Rudolf.

The strategy planning processanalyses, options, projects /[electronic resource] :by Rudolf Grunig, Richard Kuhn. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2018. - xx, 265 p. :ill., digital ;24 cm.

Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

ISBN: 9783662562215

Standard No.: 10.1007/978-3-662-56221-5doiSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HD30.28 / .G786 2018

Dewey Class. No.: 658.4012

The strategy planning process = analyses, options, projects /
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