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Advances in advertising research.. V...

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Advances in advertising research.. Vol. 2,. Breaking new ground in theory and practice

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in advertising research./ edited by Shintaro Okazaki.
remainder title:	Breaking new ground in theory and practice
other author:	Okazaki, Shintaro.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2011.,
Description:	xiv, 490 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Advertising - Research. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-6854-8
ISBN:	9783834968548 (electronic bk.)

Advances in advertising research.. Vol. 2,. Breaking new ground in theory and practice
Advances in advertising research.Vol. 2,Breaking new ground in theory and practice[electronic resource] /Breaking new ground in theory and practiceedited by Shintaro Okazaki. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011. - xiv, 490 p. :ill., digital ;24 cm.

ISBN: 9783834968548 (electronic bk.)Subjects--Topical Terms:

786198
Advertising
--Research.

Dewey Class. No.: 659.1072

Advances in advertising research.. Vol. 2,. Breaking new ground in theory and practice
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245 0 0 $a Advances in advertising research. $n Vol. 2, $p Breaking new ground in theory and practice $h [electronic resource] / $c edited by Shintaro Okazaki.
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