國立虎尾科技大學 |

e-Consumers in the Era of New Tourism

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	e-Consumers in the Era of New Tourism/ edited by Erkan Sezgin.
其他作者:	Sezgin, Erkan.
面頁冊數:	X, 139 p. 17 illus., 5 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Tourism. -
電子資源:	https://doi.org/10.1007/978-981-10-0087-4
ISBN:	9789811000874

e-Consumers in the Era of New Tourism
e-Consumers in the Era of New Tourism[electronic resource] /edited by Erkan Sezgin. - 1st ed. 2016. - X, 139 p. 17 illus., 5 illus. in color.online resource. - Managing the Asian Century,2364-5857. - Managing the Asian Century,.

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

ISBN: 9789811000874

Standard No.: 10.1007/978-981-10-0087-4doiSubjects--Topical Terms:

558888
Tourism.

LC Class. No.: G149-180

Dewey Class. No.: 338.4791

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