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Media and convergence management
~
Diehl, Sandra.
Media and convergence management
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Media and convergence management/ edited by Sandra Diehl, Matthias Karmasin.
other author:
Diehl, Sandra.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
Description:
xxv, 320 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Marketing. -
Online resource:
http://dx.doi.org/10.1007/978-3-642-36163-0
ISBN:
9783642361630 (electronic bk.)
Media and convergence management
Media and convergence management
[electronic resource] /edited by Sandra Diehl, Matthias Karmasin. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xxv, 320 p. :ill., digital ;24 cm.
ISBN: 9783642361630 (electronic bk.)Subjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5415 / .M43 2013
Dewey Class. No.: 658.8
Media and convergence management
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9783642361623 (paper)
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978-3-642-36163-0
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eng
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Media and convergence management
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[electronic resource] /
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edited by Sandra Diehl, Matthias Karmasin.
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Berlin, Heidelberg :
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2013.
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Springer Berlin Heidelberg :
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Imprint: Springer,
300
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xxv, 320 p. :
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ill., digital ;
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24 cm.
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Marketing.
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557931
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Business communication.
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Strategic planning.
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Economics/Management Science.
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Media Management.
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Media Research.
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Communication Studies.
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Diehl, Sandra.
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Karmasin, Matthias.
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SpringerLink (Online service)
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Springer eBooks
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http://dx.doi.org/10.1007/978-3-642-36163-0
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Business and Economics (Springer-11643)
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