國立虎尾科技大學 |

Customer centricity in new product development = radical customer orientation as the key to high-potential innovations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer centricity in new product development/ by Ute Rademacher.
其他題名:	radical customer orientation as the key to high-potential innovations /
作者:	Rademacher, Ute.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2023.,
面頁冊數:	ix, 42 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Industrial Management. -
電子資源:	https://doi.org/10.1007/978-3-662-67697-4
ISBN:	9783662676974

Customer centricity in new product development = radical customer orientation as the key to high-potential innovations /
Rademacher, Ute.

Customer centricity in new product developmentradical customer orientation as the key to high-potential innovations /[electronic resource] :by Ute Rademacher. - Berlin, Heidelberg :Springer Berlin Heidelberg :2023. - ix, 42 p. :ill., digital ;24 cm. - essentials,2731-3115. - essentials..

Customer Centricity - more than customer orientation -- Product development in agile times -- Understanding customers - consumer psychology for innovators -- Developing products step by step.

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

ISBN: 9783662676974

Standard No.: 10.1007/978-3-662-67697-4doiSubjects--Topical Terms:

1366261
Industrial Management.

LC Class. No.: HF5415.153

Dewey Class. No.: 658.575

Customer centricity in new product development = radical customer orientation as the key to high-potential innovations /
LDR:02854nam a2200349 a 4500 001 1117302
003 DE-He213
005 20231030110710.0
006 m d
007 cr nn 008maaau
008 240126s2023 gw s 0 eng d
020 $a 9783662676974 $q (electronic bk.)
020 $a 9783662676967 $q (paper)
024 7 $a 10.1007/978-3-662-67697-4 $2 doi
035 $a 978-3-662-67697-4
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5415.153
072 7 $a JMJ $2 bicssc
072 7 $a PSY021000 $2 bisacsh
072 7 $a JMJ $2 thema
082 0 4 $a 658.575 $2 23
090 $a HF5415.153 $b .R127 2023
100 1 $a Rademacher, Ute. $3 1431033
240 1 0 $a Customer Centricity in der Neuproduktentwicklung. $l English
245 1 0 $a Customer centricity in new product development $h [electronic resource] : $b radical customer orientation as the key to high-potential innovations / $c by Ute Rademacher.
260 $a Berlin, Heidelberg : $c 2023. $b Springer Berlin Heidelberg : $b Imprint: Springer,
300 $a ix, 42 p. : $b ill., digital ; $c 24 cm.
490 1 $a essentials, $x 2731-3115
505 0 $a Customer Centricity - more than customer orientation -- Product development in agile times -- Understanding customers - consumer psychology for innovators -- Developing products step by step.
520 $a The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
650 2 4 $a Industrial Management. $3 1366261
650 2 4 $a Project Management. $3 787187
650 2 4 $a IT Operations. $3 1366262
650 2 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Marketing. $3 557931
650 1 4 $a Work and Organizational Psychology. $3 1366258
650 0 $a New products $x Management. $3 585529
650 0 $a Customer relations $x Management. $3 562873
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
830 0 $a essentials. $3 1171697
856 4 0 $u https://doi.org/10.1007/978-3-662-67697-4
950 $a Behavioral Science and Psychology (SpringerNature-41168)