Record Type: |
Language materials, printed
: Monograph/item
|
Title/Author: |
Customer centricity in new product development/ by Ute Rademacher. |
Reminder of title: |
radical customer orientation as the key to high-potential innovations / |
Author: |
Rademacher, Ute. |
Published: |
Berlin, Heidelberg :Springer Berlin Heidelberg : : 2023., |
Description: |
ix, 42 p. :ill., digital ; : 24 cm.; |
Contained By: |
Springer Nature eBook |
Subject: |
Customer relations - Management. - |
Online resource: |
https://doi.org/10.1007/978-3-662-67697-4 |
ISBN: |
9783662676974 |