• Customer centricity in new product development = radical customer orientation as the key to high-potential innovations /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Customer centricity in new product development/ by Ute Rademacher.
    Reminder of title: radical customer orientation as the key to high-potential innovations /
    Author: Rademacher, Ute.
    Published: Berlin, Heidelberg :Springer Berlin Heidelberg : : 2023.,
    Description: ix, 42 p. :ill., digital ; : 24 cm.;
    Contained By: Springer Nature eBook
    Subject: Customer relations - Management. -
    Online resource: https://doi.org/10.1007/978-3-662-67697-4
    ISBN: 9783662676974
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