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Rademacher, Ute.
Overview
Works:
0 works in 1 publications in 1 languages
Titles
Customer centricity in new product development = radical customer orientation as the key to high-potential innovations /
by: Rademacher, Ute.; SpringerLink (Online service)
(Language materials, printed)
Subjects
IT Operations.
Customer relations
New products
Consumer Behavior.
Project Management.
Industrial Management.
Marketing.
Work and Organizational Psychology.
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