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Marketing Channels and Supply Chain Networks in North America = A Historical Analysis /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing Channels and Supply Chain Networks in North America/ by Robert D. Tamilia, O. C. Ferrell, Karen Hopkins.
其他題名:	A Historical Analysis /
作者:	Tamilia, Robert D.
其他作者:	Hopkins, Karen.
面頁冊數:	VI, 67 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Economic History. -
電子資源:	https://doi.org/10.1007/978-3-030-44870-7
ISBN:	9783030448707

Marketing Channels and Supply Chain Networks in North America = A Historical Analysis /
Tamilia, Robert D.

Marketing Channels and Supply Chain Networks in North AmericaA Historical Analysis /[electronic resource] :by Robert D. Tamilia, O. C. Ferrell, Karen Hopkins. - 1st ed. 2020. - VI, 67 p. 1 illus.online resource. - SpringerBriefs in Business,2191-5482. - SpringerBriefs in Business,.

Chapter 1: Introduction -- Chapter 2: Distribution in a Developing Economy: 1850-1900 -- Chapter 3: Distribution Driven by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing Education and the Future.

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

ISBN: 9783030448707

Standard No.: 10.1007/978-3-030-44870-7doiSubjects--Topical Terms:

1105079
Economic History.

LC Class. No.: HD38.5

Dewey Class. No.: 658.7

Marketing Channels and Supply Chain Networks in North America = A Historical Analysis /
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