國立虎尾科技大學 |

Enhancing the grocery store experience by understanding the local community.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Enhancing the grocery store experience by understanding the local community./
Author:	Gauley, James Austin.
Description:	1 online resource (175 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-01.
Subject:	Design. -
Online resource:	click for full text (PQDT)
ISBN:	9781369161144

Enhancing the grocery store experience by understanding the local community.
Gauley, James Austin.

Enhancing the grocery store experience by understanding the local community. - 1 online resource (175 pages)

Source: Masters Abstracts International, Volume: 56-01.

Thesis (M.F.A.)--The Florida State University, 2016.

Includes bibliographical references

The retail industry, and in turn store design, has always been affected by the economy and technological advances (Mayo, 1993). In recent years, the advancement of the internet has proven to be one of the major factors in the retail industry. While the internet has enabled consumers to get what they want in the comfort of their own home, it has taken the recreational and community aspects out of the shopping experience that has been a part of the retail story since buying and selling first started.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369161144Subjects--Topical Terms:

595500
Design.
Index Terms--Genre/Form:

554714
Electronic books.

Enhancing the grocery store experience by understanding the local community.
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100 1 $a Gauley, James Austin. $3 1188772
245 1 0 $a Enhancing the grocery store experience by understanding the local community.
264 0 $c 2016
300 $a 1 online resource (175 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Masters Abstracts International, Volume: 56-01.
500 $a Adviser: Marlo E. Ransdell.
502 $a Thesis (M.F.A.)--The Florida State University, 2016.
504 $a Includes bibliographical references
520 $a The retail industry, and in turn store design, has always been affected by the economy and technological advances (Mayo, 1993). In recent years, the advancement of the internet has proven to be one of the major factors in the retail industry. While the internet has enabled consumers to get what they want in the comfort of their own home, it has taken the recreational and community aspects out of the shopping experience that has been a part of the retail story since buying and selling first started.
520 $a The goal of this thesis is to explore and analyze data through an in-depth method of market segment mapping, historic and location research, and design programming to create grocery store shopping experiences, tailored to the local community. The study and project looks at the local community, taking into account that understanding the target market will enable retailers to create positive shopping experiences. Grocery stores were selected as the focus of the study since they are a common thread among all types of people and have been a key element of community living in American history (Mayo, 1993).
520 $a The original research component of this project analyzes specific neighborhoods in Jackson, MS to better identify potential target markets and aid in creating grocery store environments that reflect the local community. The methodology is comprised of two different aspects, demographics and sense of place. The demographic data includes five major contributing factors found in the literature review: transportation, existing food structures, ethnicity, population, and fiscal variance. This data was overlaid across the city of Jackson where specific neighborhoods were targeted and analyzed. Once the neighborhoods were selected an in-depth look at the historical aspects and other factors relating to a sense of place were compiled. The study resulted in an analysis of demographic data and was combined with location research and programming for a proposed design solution. The data uncovered local community needs and values in order to tailor the grocery store design to a specific community in Jackson, MS.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Design. $3 595500
650 4 $a Architecture. $3 555123
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0389
690 $a 0729
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The Florida State University. $b Interior Design. $3 1188773
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10161232 $z click for full text (PQDT)