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Consumer Brand Relationships = Meani...

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Consumer Brand Relationships = Meaning, Measuring, Managing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer Brand Relationships/ edited by M. Fetscherin, T. Heilmann.
其他題名:	Meaning, Measuring, Managing /
其他作者:	Fetscherin, M.
面頁冊數:	XXIV, 297 p.online resource. :
Contained By:	Springer Nature eBook
標題:	International business enterprises. -
電子資源:	https://doi.org/10.1057/9781137427120
ISBN:	9781137427120

Consumer Brand Relationships = Meaning, Measuring, Managing /
Consumer Brand RelationshipsMeaning, Measuring, Managing /[electronic resource] :edited by M. Fetscherin, T. Heilmann. - 1st ed. 2015. - XXIV, 297 p.online resource.

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

ISBN: 9781137427120

Standard No.: 10.1057/9781137427120doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Consumer Brand Relationships = Meaning, Measuring, Managing /
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