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Cross-cultural marketing = theory, practice and relevance /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cross-cultural marketing/ Dawn Burton.
Reminder of title:	theory, practice and relevance /
Author:	Burton, Dawn,
Published:	Milton Park, Abingdon, Oxon ;Routledge, : 2009.,
Description:	319 p.
Subject:	Marketing. -
Online resource:	Click to View
ISBN:	9780415448925 (hbk.)

Cross-cultural marketing = theory, practice and relevance /
Burton, Dawn,1961-

Cross-cultural marketingtheory, practice and relevance /[electronic resource] :Dawn Burton. - Milton Park, Abingdon, Oxon ;Routledge,2009. - 319 p.

Includes bibliographical references and index.

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 9780415448925 (hbk.)

Nat. Bib. No.: GBA799376bnb

UkSubjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .B7763 2009

Dewey Class. No.: 658.80089

Cross-cultural marketing = theory, practice and relevance /
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505 0 $a Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
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