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Advances in advertising research. = ...

Christodoulides, George.

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in advertising research./ edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend.
Reminder of title:	bridging the gap between advertising academia and practice /
other author:	Christodoulides, George.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2017.,
Description:	xi, 315 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Advertising - Research. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-15220-8
ISBN:	9783658152208

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII
Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII[electronic resource] :edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xi, 315 p. :ill., digital ;24 cm. - European advertising academy. - European advertising academy..

Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising.

ISBN: 9783658152208

Standard No.: 10.1007/978-3-658-15220-8doiSubjects--Topical Terms:

786198
Advertising
--Research.

LC Class. No.: HF5814

Dewey Class. No.: 659.1072

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII
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245 0 0 $a Advances in advertising research. $n Vol. VII $h [electronic resource] : $b bridging the gap between advertising academia and practice / $c edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend.
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300 $a xi, 315 p. : $b ill., digital ; $c 24 cm.
490 1 $a European advertising academy
505 0 $a Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising.
650 0 $a Advertising $x Research. $3 786198
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