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Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms./
作者:	Neuwirth, Benjamin Jerome.
面頁冊數:	1 online resource (205 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Contained By:	Dissertation Abstracts International79-11A(E).
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9780438116764

Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms.
Neuwirth, Benjamin Jerome.

Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms. - 1 online resource (205 pages)

Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.

Thesis (Ph.D.)--Northwestern University, 2018.

Includes bibliographical references

Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occurred. In this dissertation I focus on two specific topics related to firm reputational crises: consumer price fairness judgments and consumer trust repair. In Essay 1 I propose that autonomy threat, a previously unexplored construct in the context of pricing, is a critical determinant of the judged fairness of demand-based price increases by firms. I test my proposal in one pilot study, five experimental studies, and one meta-analysis. In Essay 2 I investigate how firms can most effectively repair consumer trust once a reputational crises has occurred. I propose that is most effective for firms to repent following integrity violations, and to seek third-party regulation following competence violations. I test my proposal in four experimental studies, including one field study.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438116764Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms.
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504 $a Includes bibliographical references
520 $a Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occurred. In this dissertation I focus on two specific topics related to firm reputational crises: consumer price fairness judgments and consumer trust repair. In Essay 1 I propose that autonomy threat, a previously unexplored construct in the context of pricing, is a critical determinant of the judged fairness of demand-based price increases by firms. I test my proposal in one pilot study, five experimental studies, and one meta-analysis. In Essay 2 I investigate how firms can most effectively repair consumer trust once a reputational crises has occurred. I propose that is most effective for firms to repent following integrity violations, and to seek third-party regulation following competence violations. I test my proposal in four experimental studies, including one field study.
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