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Which Drink has More Calories? Effec...

Purdue University.

Which Drink has More Calories? Effects of the Reference Amount on Food.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Which Drink has More Calories? Effects of the Reference Amount on Food./
Author:	Dolick, Kirstin.
Description:	1 online resource (73 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355262674

Which Drink has More Calories? Effects of the Reference Amount on Food.
Dolick, Kirstin.

Which Drink has More Calories? Effects of the Reference Amount on Food. - 1 online resource (73 pages)

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.S.)

Includes bibliographical references

Determining which of two beverages contain less calories can be difficult as the specified nutrients on nutrition labels of different products do not refer to the same reference amount but often refer to different servings, portions, and container sizes. Participants, n = 188, were asked to complete pair-comparison tasks by choosing between products based on reported nutritional content. Descriptive models attempt to capture participant strategy and provide insight into choice behavior. The majority of participants in the main study, 72.13%, could be described as correctly considering the effect of the serving size when making choices. However, 57.04% of the choices and 26.23% of the individuals can be described as using a less precise strategy, the absolute numbers, to make choices. Findings describe consumer behavior related to FDA nutrition labeling rules.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355262674Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Which Drink has More Calories? Effects of the Reference Amount on Food.
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245 1 0 $a Which Drink has More Calories? Effects of the Reference Amount on Food.
264 0 $c 2017
300 $a 1 online resource (73 pages)
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500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Adviser: Torsten Reimer.
502 $a Thesis (M.S.) $c Purdue University $d 2017.
504 $a Includes bibliographical references
520 $a Determining which of two beverages contain less calories can be difficult as the specified nutrients on nutrition labels of different products do not refer to the same reference amount but often refer to different servings, portions, and container sizes. Participants, n = 188, were asked to complete pair-comparison tasks by choosing between products based on reported nutritional content. Descriptive models attempt to capture participant strategy and provide insight into choice behavior. The majority of participants in the main study, 72.13%, could be described as correctly considering the effect of the serving size when making choices. However, 57.04% of the choices and 26.23% of the individuals can be described as using a less precise strategy, the absolute numbers, to make choices. Findings describe consumer behavior related to FDA nutrition labeling rules.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Cognitive psychology. $3 556029
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0633
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Purdue University. $b Communication. $3 845682
773 0 $t Masters Abstracts International $g 57-01(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10608113 $z click for full text (PQDT)

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