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Craft Beverages and Tourism, Volume 2 = Environmental, Societal, and Marketing Implications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Craft Beverages and Tourism, Volume 2/ edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere.
其他題名:	Environmental, Societal, and Marketing Implications /
其他作者:	Slocum, Susan L.
面頁冊數:	XVI, 228 p. 10 illus., 5 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Tourism. -
電子資源:	https://doi.org/10.1007/978-3-319-57189-8
ISBN:	9783319571898

Craft Beverages and Tourism, Volume 2 = Environmental, Societal, and Marketing Implications /
Craft Beverages and Tourism, Volume 2Environmental, Societal, and Marketing Implications /[electronic resource] :edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere. - 1st ed. 2018. - XVI, 228 p. 10 illus., 5 illus. in color.online resource.

1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey Craft Distilleries: Sense of place and sustainability -- 8. Drink Tourism: A Profile of the Intoxicated Traveler -- 9. Craft Brewing Festivals -- 10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites -- 11. Brewing a Beer Industry in Asheville, North Carolina -- 12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry -- 13. Conclusion.

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. .

ISBN: 9783319571898

Standard No.: 10.1007/978-3-319-57189-8doiSubjects--Topical Terms:

558888
Tourism.

LC Class. No.: G149-180

Dewey Class. No.: 338.4791

Craft Beverages and Tourism, Volume 2 = Environmental, Societal, and Marketing Implications /
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