國立虎尾科技大學 |

Mind Genomics = A Guide to Data-Driven Marketing Strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mind Genomics/ by Veljko Milutinovic, Jakob Salom.
Reminder of title:	A Guide to Data-Driven Marketing Strategy /
Author:	Milutinovic, Veljko.
other author:	Salom, Jakob.
Description:	XV, 115 p. 142 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-39733-7
ISBN:	9783319397337

Mind Genomics = A Guide to Data-Driven Marketing Strategy /
Milutinovic, Veljko.

Mind GenomicsA Guide to Data-Driven Marketing Strategy /[electronic resource] :by Veljko Milutinovic, Jakob Salom. - 1st ed. 2016. - XV, 115 p. 142 illus.online resource. - SpringerBriefs in Business,2191-5482. - SpringerBriefs in Business,.

Introduction to Basic Concepts of Mind Genomics -- Research Challenges -- Case Studies -- The Infrastructure Framework for Mind Genomics -- An Efficient Technological Support for Mind Genomics -- Conclusions.

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic. A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences. This book explains how Mind Genomics plays a matching game with one’s potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, inductive, applied sciences of the mind, measuring the world using the mind of man as the yardstick. In details it describes how everyday thought is transferred into actionable data and results. Whether one is a senior marketer for a large corporation, a professor at a university, or administrator at a hospital, one could use Mind Genomics to learn how to transform available information into actionable steps that will increase the products sales, or increase the number of interested students for a new university program, or the number of satisfied patients in the hospital with their medical conditions kept at highest levels after leaving it. Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard University and the father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. .

ISBN: 9783319397337

Standard No.: 10.1007/978-3-319-39733-7doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Mind Genomics = A Guide to Data-Driven Marketing Strategy /
LDR:03676nam a22004095i 4500 001 976768
003 DE-He213
005 20200630105211.0
007 cr nn 008mamaa
008 201211s2016 gw | s |||| 0|eng d
020 $a 9783319397337 $9 978-3-319-39733-7
024 7 $a 10.1007/978-3-319-39733-7 $2 doi
035 $a 978-3-319-39733-7
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Milutinovic, Veljko. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1113373
245 1 0 $a Mind Genomics $h [electronic resource] : $b A Guide to Data-Driven Marketing Strategy / $c by Veljko Milutinovic, Jakob Salom.
250 $a 1st ed. 2016.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a XV, 115 p. 142 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a SpringerBriefs in Business, $x 2191-5482
505 0 $a Introduction to Basic Concepts of Mind Genomics -- Research Challenges -- Case Studies -- The Infrastructure Framework for Mind Genomics -- An Efficient Technological Support for Mind Genomics -- Conclusions.
520 $a In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic. A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences. This book explains how Mind Genomics plays a matching game with one’s potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, inductive, applied sciences of the mind, measuring the world using the mind of man as the yardstick. In details it describes how everyday thought is transferred into actionable data and results. Whether one is a senior marketer for a large corporation, a professor at a university, or administrator at a hospital, one could use Mind Genomics to learn how to transform available information into actionable steps that will increase the products sales, or increase the number of interested students for a new university program, or the number of satisfied patients in the hospital with their medical conditions kept at highest levels after leaving it. Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard University and the father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. .
650 0 $a Marketing. $3 557931
650 0 $a Data mining. $3 528622
650 0 $a Behavioral sciences. $3 1148596
650 0 $a Behavioral economics. $3 1253716
650 2 4 $a Data Mining and Knowledge Discovery. $3 677765
650 2 4 $a Behavioral Sciences. $3 1065492
650 2 4 $a Behavioral/Experimental Economics. $3 1102395
700 1 $a Salom, Jakob. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1113374
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319397313
776 0 8 $i Printed edition: $z 9783319397320
830 0 $a SpringerBriefs in Business, $x 2191-5482 $3 1254463
856 4 0 $u https://doi.org/10.1007/978-3-319-39733-7
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)