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Luxury the Chinese Way = The Emergen...
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Luxury the Chinese Way = The Emergence of a New Competitive Scenario /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Luxury the Chinese Way/ by S. Rovai.
其他題名:
The Emergence of a New Competitive Scenario /
作者:
Rovai, S.
面頁冊數:
XIV, 185 p.online resource. :
Contained By:
Springer Nature eBook
標題:
Marketing. -
電子資源:
https://doi.org/10.1057/9781137537751
ISBN:
9781137537751
Luxury the Chinese Way = The Emergence of a New Competitive Scenario /
Rovai, S.
Luxury the Chinese Way
The Emergence of a New Competitive Scenario /[electronic resource] :by S. Rovai. - 1st ed. 2016. - XIV, 185 p.online resource.
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
ISBN: 9781137537751
Standard No.: 10.1057/9781137537751doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Luxury the Chinese Way = The Emergence of a New Competitive Scenario /
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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
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