國立虎尾科技大學 |

Green Marketing and Management in Emerging Markets = The Crucial Role of People Management in Successful Implementation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Green Marketing and Management in Emerging Markets/ edited by Robert E. Hinson, Ogechi Adeola, Isaiah Adisa.
其他題名:	The Crucial Role of People Management in Successful Implementation /
其他作者:	Hinson, Robert E.
面頁冊數:	XVII, 182 p. 6 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-73007-9
ISBN:	9783030730079

Green Marketing and Management in Emerging Markets = The Crucial Role of People Management in Successful Implementation /
Green Marketing and Management in Emerging MarketsThe Crucial Role of People Management in Successful Implementation /[electronic resource] :edited by Robert E. Hinson, Ogechi Adeola, Isaiah Adisa. - 1st ed. 2021. - XVII, 182 p. 6 illus.online resource. - Palgrave Studies of Marketing in Emerging Economies,2730-5562. - Palgrave Studies of Marketing in Emerging Economies,.

Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3: Green Human Resources Management as an Innovation Mechanism, Yvonne Ayerki Lamptey, University of Ghana Business School -- Chapter 4: Treating and Managing People the Green Way, Professor Anna-Marie (A.M.F.) Pelser, North-West University, Faculty of Economic and Management Sciences, South Africa -- Chapter 5: Exploring the Interrelationships between Green People Management, Internal Communications and Employee Engagement, Kuuyelleh, E. N., Ayentimi, D.T. and Abadi, H. A., University of Tasmania -- Chapter 6: Green People Management Practices and Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University Australia -- Chapter 7: Conclusion and Implications for Theoretical Development, Policy Formulation and Firm Managerial Decision Making , Hinson R, Adeola O, Adisa I - University of Ghana Business School, Ghana, Lagos Business School, Nigeria; Olabisi Onabanjo University, Nigeria.

Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards successful implementation, is an invaluable companion to today’s marketers. Policymakers, business owners, managers, and HR practitioners, particularly in emerging markets, will benefit from the recommendations in this book. I recommend it to you all. Samuel O Idowu, PhD, Deputy CEO, Global Corporate Governance Institute, UK Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, effective people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities. Robert Ebo Hinson is a Professor and Head of the Department of Marketing & Entrepreneurship at the University of Ghana Business School. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a Management Researcher and Consultant. He is affiliated with the Olabisi Onabanjo University, Nigeria.

ISBN: 9783030730079

Standard No.: 10.1007/978-3-030-73007-9doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Green Marketing and Management in Emerging Markets = The Crucial Role of People Management in Successful Implementation /
LDR:04888nam a22004095i 4500 001 1053864
003 DE-He213
005 20210927062211.0
007 cr nn 008mamaa
008 220103s2021 sz | s |||| 0|eng d
020 $a 9783030730079 $9 978-3-030-73007-9
024 7 $a 10.1007/978-3-030-73007-9 $2 doi
035 $a 978-3-030-73007-9
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Green Marketing and Management in Emerging Markets $h [electronic resource] : $b The Crucial Role of People Management in Successful Implementation / $c edited by Robert E. Hinson, Ogechi Adeola, Isaiah Adisa.
250 $a 1st ed. 2021.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a XVII, 182 p. 6 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Palgrave Studies of Marketing in Emerging Economies, $x 2730-5562
505 0 $a Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3: Green Human Resources Management as an Innovation Mechanism, Yvonne Ayerki Lamptey, University of Ghana Business School -- Chapter 4: Treating and Managing People the Green Way, Professor Anna-Marie (A.M.F.) Pelser, North-West University, Faculty of Economic and Management Sciences, South Africa -- Chapter 5: Exploring the Interrelationships between Green People Management, Internal Communications and Employee Engagement, Kuuyelleh, E. N., Ayentimi, D.T. and Abadi, H. A., University of Tasmania -- Chapter 6: Green People Management Practices and Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University Australia -- Chapter 7: Conclusion and Implications for Theoretical Development, Policy Formulation and Firm Managerial Decision Making , Hinson R, Adeola O, Adisa I - University of Ghana Business School, Ghana, Lagos Business School, Nigeria; Olabisi Onabanjo University, Nigeria.
520 $a Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards successful implementation, is an invaluable companion to today’s marketers. Policymakers, business owners, managers, and HR practitioners, particularly in emerging markets, will benefit from the recommendations in this book. I recommend it to you all. Samuel O Idowu, PhD, Deputy CEO, Global Corporate Governance Institute, UK Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, effective people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities. Robert Ebo Hinson is a Professor and Head of the Department of Marketing & Entrepreneurship at the University of Ghana Business School. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a Management Researcher and Consultant. He is affiliated with the Olabisi Onabanjo University, Nigeria.
650 0 $a Marketing. $3 557931
650 0 $a Personnel management. $3 554912
650 0 $a Globalization. $3 554884
650 0 $a Markets. $3 575391
650 2 4 $a Human Resource Management. $3 784571
650 2 4 $a Emerging Markets/Globalization. $3 881676
700 1 $a Hinson, Robert E. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1350056
700 1 $a Adeola, Ogechi. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1327920
700 1 $a Adisa, Isaiah. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1350057
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030730062
776 0 8 $i Printed edition: $z 9783030730086
830 0 $a Palgrave Studies of Marketing in Emerging Economies, $x 2730-5562 $3 1350059
856 4 0 $u https://doi.org/10.1007/978-3-030-73007-9
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)