Market entry in China = case studies...
Prange, Christiane.

 

  • Market entry in China = case studies on strategy, marketing, and branding /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Market entry in China/ edited by Christiane Prange.
    Reminder of title: case studies on strategy, marketing, and branding /
    other author: Prange, Christiane.
    Published: Cham :Springer International Publishing : : 2016.,
    Description: vi, 231 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Economics - History. - China -
    Online resource: http://dx.doi.org/10.1007/978-3-319-29139-0
    ISBN: 9783319291390
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