語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Green Marketing in Emerging Economies = A Communications Perspective /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Green Marketing in Emerging Economies/ edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz.
其他題名:
A Communications Perspective /
其他作者:
Kirgiz, Ayça Can.
面頁冊數:
XIX, 279 p. 24 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
International Business. -
電子資源:
https://doi.org/10.1007/978-3-030-82572-0
ISBN:
9783030825720
Green Marketing in Emerging Economies = A Communications Perspective /
Green Marketing in Emerging Economies
A Communications Perspective /[electronic resource] :edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz. - 1st ed. 2022. - XIX, 279 p. 24 illus.online resource. - Palgrave Studies of Marketing in Emerging Economies,2730-5562. - Palgrave Studies of Marketing in Emerging Economies,.
Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet İlkay Ceyhan -- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid -- Section 2: Green Washing -- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral -- Chapter 6: Greenwashing By Dr Gül Kaner -- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan -- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo -- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives -- Chapter 9: Green Branding By Dr Derya Yalçın -- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya -- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gür -- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori.
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours. Dr. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK. Dr. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Isaiah has co-edited book(s) on green marketing and green people management. Professor Robert E. Hinson is a Professor of Marketing at the University of Ghana and University of Lincoln in the United Kingdom. Dr. Chipo Mukonza is Founder and Managing Director of RC Global Research Training and Consultancy. She is also a Lecturer at Tshwane University of Technology, South Africa. Dr. Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.
ISBN: 9783030825720
Standard No.: 10.1007/978-3-030-82572-0doiSubjects--Topical Terms:
1102083
International Business.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Green Marketing in Emerging Economies = A Communications Perspective /
LDR
:04895nam a22004095i 4500
001
1092135
003
DE-He213
005
20220112071153.0
007
cr nn 008mamaa
008
221228s2022 sz | s |||| 0|eng d
020
$a
9783030825720
$9
978-3-030-82572-0
024
7
$a
10.1007/978-3-030-82572-0
$2
doi
035
$a
978-3-030-82572-0
050
4
$a
HF5410-5417.5
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
082
0 4
$a
658.8
$2
23
245
1 0
$a
Green Marketing in Emerging Economies
$h
[electronic resource] :
$b
A Communications Perspective /
$c
edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz.
250
$a
1st ed. 2022.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2022.
300
$a
XIX, 279 p. 24 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
Palgrave Studies of Marketing in Emerging Economies,
$x
2730-5562
505
0
$a
Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet İlkay Ceyhan -- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid -- Section 2: Green Washing -- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral -- Chapter 6: Greenwashing By Dr Gül Kaner -- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan -- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo -- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives -- Chapter 9: Green Branding By Dr Derya Yalçın -- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya -- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gür -- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori.
520
$a
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours. Dr. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK. Dr. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Isaiah has co-edited book(s) on green marketing and green people management. Professor Robert E. Hinson is a Professor of Marketing at the University of Ghana and University of Lincoln in the United Kingdom. Dr. Chipo Mukonza is Founder and Managing Director of RC Global Research Training and Consultancy. She is also a Lecturer at Tshwane University of Technology, South Africa. Dr. Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.
650
2 4
$a
International Business.
$3
1102083
650
0
$a
International business enterprises.
$3
557082
650
0
$a
Marketing.
$3
557931
700
1
$a
Kirgiz, Ayça Can.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1350058
700
1
$a
Mukonza, Chipo.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1350055
700
1
$a
Hinson, Robert E.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1350056
700
1
$a
Adisa, Isaiah.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1350057
700
1
$a
Adeola, Ogechi.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1327920
700
1
$a
Mogaji, Emmanuel.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1323875
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783030825713
776
0 8
$i
Printed edition:
$z
9783030825737
776
0 8
$i
Printed edition:
$z
9783030825744
830
0
$a
Palgrave Studies of Marketing in Emerging Economies,
$x
2730-5562
$3
1350059
856
4 0
$u
https://doi.org/10.1007/978-3-030-82572-0
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入