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Marketing the 21st century library :...

Lucas-Alfieri, Debra,

Marketing the 21st century library : = the time is now /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing the 21st century library :/ Debra Lucas-Alfieri.
Reminder of title:	the time is now /
Author:	Lucas-Alfieri, Debra,
Published:	Amsterdam :Chandos Publishing, : [2015].,
Description:	1 online resource (xi, 105 p.) :ill. :
Subject:	Libraries - Marketing. -
Online resource:	https://www.sciencedirect.com/science/book/9781843347736
ISBN:	9781843347736 (ebk.)

Marketing the 21st century library : = the time is now /
Lucas-Alfieri, Debra,

Marketing the 21st century library :the time is now /Debra Lucas-Alfieri. - Amsterdam :Chandos Publishing,[2015]. - 1 online resource (xi, 105 p.) :ill. - Chandos information professional series.. - Chandos information professional series..

Includes bibliographical references and index.

1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future.

ISBN: 9781843347736 (ebk.)Subjects--Topical Terms:

656353
Libraries
--Marketing.

LC Class. No.: Z716.3 / .L82 2015

Dewey Class. No.: 021.7

Marketing the 21st century library : = the time is now /
LDR:01119cam a2200217 a 4500 001 949714
003 OCoLC
005 19991210091335.0
008 200620s2015 ne a 001 0 eng d
020 $a 9781843347736 (ebk.)
035 $a (OCoLC)900032420
035 $a 1081210002
040 $a BTCTA $b eng $c BTCTA $d WSU $d OCLCO $d YDXCP $d CDX $d OCLCF $d OCLCO $d IAX $d OCLCO
050 0 0 $a Z716.3 $b .L82 2015
082 0 0 $a 021.7 $2 23
100 1 $a Lucas-Alfieri, Debra, $e author. $3 1238841
245 1 0 $a Marketing the 21st century library : $b the time is now / $c Debra Lucas-Alfieri.
260 $a Amsterdam : $b Chandos Publishing, $c [2015].
300 $a 1 online resource (xi, 105 p.) : $b ill.
490 1 $a Chandos information professional series.
504 $a Includes bibliographical references and index.
505 0 $a 1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future.
650 0 $a Libraries $x Marketing. $3 656353
650 0 $a Information services $x Marketing. $3 658182
650 0 $a Libraries. $3 933781
650 0 $a Marketing. $3 557931
650 0 $a Information Science. $3 845378
830 0 $a Chandos information professional series. $3 933702
856 4 0 $u https://www.sciencedirect.com/science/book/9781843347736

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