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Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer obsession/ Abaete de Azevedo and Ricardo Pomeranz.
Reminder of title:	how to acquire, retain, and grow customers in the new age of relationship marketing /
Author:	Azevedo, Abaete de.
other author:	Pomeranz, Ricardo.
Published:	New York :McGraw-Hill, : c2008.,
Description:	xi, 226 p. :ill. :
Subject:	Consumers. -
Online resource:	Click for full text (McGrawHill)
ISBN:	0071497048 (alk. paper)

Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
Azevedo, Abaete de.

Customer obsessionhow to acquire, retain, and grow customers in the new age of relationship marketing /[electronic resource] :Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill.

Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

ISBN: 0071497048 (alk. paper)

LCCN: 2008007086

Nat. Bib. No.: GBA874205bnbSubjects--Topical Terms:

576003
Consumers.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HC79.C6 / A94 2008

Dewey Class. No.: 658.8/12

Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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015 $a GBA874205 $2 bnb
020 $a 0071497048 (alk. paper)
020 $a 9780071497046 (alk. paper)
020 $a 9780071641463
035 $a (OCoLC)ocn184828014
040 $a DLC $c DLC $d BTCTA $d BAKER $d UKM $d YDXCP $d C $d BWX $d CDX $d DLC
041 0 $a eng
050 0 0 $a HC79.C6 $b A94 2008
082 0 0 $a 658.8/12 $2 22
100 1 $a Azevedo, Abaete de. $3 643540
245 1 0 $a Customer obsession $h [electronic resource] : $b how to acquire, retain, and grow customers in the new age of relationship marketing / $c Abaete de Azevedo and Ricardo Pomeranz.
260 $a New York : $b McGraw-Hill, $c c2008.
300 $a xi, 226 p. : $b ill.
505 0 $a Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
650 0 $a Consumers. $3 576003
650 0 $a Marketing. $3 557931
650 0 $a Customer relations. $3 560399
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Pomeranz, Ricardo. $3 643541
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007149704601 $z Click for full text (McGrawHill)

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