國立虎尾科技大學 |

New Patterns of Power and Profit = A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	New Patterns of Power and Profit/ by Eric K. Clemons.
其他題名:	A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation /
作者:	Clemons, Eric K.
面頁冊數:	XXVIII, 266 p. 7 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-00443-9
ISBN:	9783030004439

New Patterns of Power and Profit = A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation /
Clemons, Eric K.

New Patterns of Power and ProfitA Strategist's Guide to Competitive Advantage in the Age of Digital Transformation /[electronic resource] :by Eric K. Clemons. - 1st ed. 2019. - XXVIII, 266 p. 7 illus.online resource.

1. Introduction -- 2. Information Changes Everything: It’s Not What You Know, It’s What You Know Before Everyone Else -- 3. The Power of Framing: If You Can’t Answer the Question, Turn it into a Question You Can Answer -- 4. Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits through Differentiation and Delight -- 5. Online Brand Ambassadors and Online Brand Assassins: Master The New Role of the Chief Perception Officer -- 6. Resources, Platforms, and Sustainable Competitive Advantage: How to Win and Keep on Winning -- 7. Understanding The Power of Third Party Payer Businesses and Online Gateways -- 8. The Continuing Power of Third Party Payer Businesses -- 9. Power and the Potential for the Abuse of Power in Online Gateway Systems: An Analysis of Google -- 10. Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, before They Actually Occur -- 11. Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand A New Business Using Existing Frameworks -- 12. Conclusions: So What is Digital Transformation of the Firm and is it a Big Deal?.

How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book. This book instills pattern-based thinking that will prepare all readers for greater success in our rapidly changing world. It will help executives, regulators, investors, and concerned citizens better navigate their way through the digital transformation of everything. Professor Clemons presents six patterns for staying competitive and achieving profitable business models. The author'sreframe-recognize-respond framework teaches readers how to transform unfamiliar problems into familiar patterns, how to determine which patterns to apply in different situations, and how to respond most effectively. Information changes everything. This book is a guide to power and profit from understanding changes in the age of digital transformation. .

ISBN: 9783030004439

Standard No.: 10.1007/978-3-030-00443-9doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

New Patterns of Power and Profit = A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation /
LDR:03885nam a22004215i 4500 001 1005914
003 DE-He213
005 20200702160436.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783030004439 $9 978-3-030-00443-9
024 7 $a 10.1007/978-3-030-00443-9 $2 doi
035 $a 978-3-030-00443-9
050 4 $a HF4999.2-6182
050 4 $a HD28-70
072 7 $a KJ $2 bicssc
072 7 $a BUS000000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 650 $2 23
100 1 $a Clemons, Eric K. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1299377
245 1 0 $a New Patterns of Power and Profit $h [electronic resource] : $b A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation / $c by Eric K. Clemons.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a XXVIII, 266 p. 7 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Introduction -- 2. Information Changes Everything: It’s Not What You Know, It’s What You Know Before Everyone Else -- 3. The Power of Framing: If You Can’t Answer the Question, Turn it into a Question You Can Answer -- 4. Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits through Differentiation and Delight -- 5. Online Brand Ambassadors and Online Brand Assassins: Master The New Role of the Chief Perception Officer -- 6. Resources, Platforms, and Sustainable Competitive Advantage: How to Win and Keep on Winning -- 7. Understanding The Power of Third Party Payer Businesses and Online Gateways -- 8. The Continuing Power of Third Party Payer Businesses -- 9. Power and the Potential for the Abuse of Power in Online Gateway Systems: An Analysis of Google -- 10. Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, before They Actually Occur -- 11. Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand A New Business Using Existing Frameworks -- 12. Conclusions: So What is Digital Transformation of the Firm and is it a Big Deal?.
520 $a How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book. This book instills pattern-based thinking that will prepare all readers for greater success in our rapidly changing world. It will help executives, regulators, investors, and concerned citizens better navigate their way through the digital transformation of everything. Professor Clemons presents six patterns for staying competitive and achieving profitable business models. The author'sreframe-recognize-respond framework teaches readers how to transform unfamiliar problems into familiar patterns, how to determine which patterns to apply in different situations, and how to respond most effectively. Information changes everything. This book is a guide to power and profit from understanding changes in the age of digital transformation. .
650 0 $a Marketing. $3 557931
650 0 $a Business. $3 558617
650 0 $a Information technology. $3 559429
650 0 $a Business—Data processing. $3 1253699
650 1 4 $a Popular Science in Business and Management. $3 1198644
650 2 4 $a IT in Business. $3 1064965
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030004422
776 0 8 $i Printed edition: $z 9783030004446
776 0 8 $i Printed edition: $z 9783030131128
776 0 8 $i Printed edition: $z 9783030259167
856 4 0 $u https://doi.org/10.1007/978-3-030-00443-9
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)