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An Ethical Analysis of Bell's Target...

ProQuest Information and Learning Co.

An Ethical Analysis of Bell's Targeted Ads Program.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	An Ethical Analysis of Bell's Targeted Ads Program./
作者:	Rowe, Brendan.
面頁冊數:	1 online resource (93 pages)
附註:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
標題:	Ethics. -
電子資源:	click for full text (PQDT)
ISBN:	9781369836059

An Ethical Analysis of Bell's Targeted Ads Program.
Rowe, Brendan.

An Ethical Analysis of Bell's Targeted Ads Program. - 1 online resource (93 pages)

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.A.)--Trent University (Canada), 2017.

Includes bibliographical references

Online behavioural advertising (OBA) is an advertising technique which relies on collected customer information and online activity to serve people with more relevant ads. On November 16th, 2013, Bell Canada launched their first OBA program via Bell Mobility: the Bell Targeted Ads Program, or BTAP. My thesis provides an ethical analysis of BTAP and shows that Bell undermined and violated customer privacy, stifled customer autonomy, and harmed customer identity. Relevant moral problems include typification, a disrespecting of customer autonomy, and identity commodification.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369836059Subjects--Topical Terms:

555769
Ethics.
Index Terms--Genre/Form:

554714
Electronic books.

An Ethical Analysis of Bell's Targeted Ads Program.
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100 1 $a Rowe, Brendan. $3 1194191
245 1 3 $a An Ethical Analysis of Bell's Targeted Ads Program.
264 0 $c 2017
300 $a 1 online resource (93 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
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500 $a Source: Masters Abstracts International, Volume: 56-04.
500 $a Advisers: Michael Hickson; Richard Hurley.
502 $a Thesis (M.A.)--Trent University (Canada), 2017.
504 $a Includes bibliographical references
520 $a Online behavioural advertising (OBA) is an advertising technique which relies on collected customer information and online activity to serve people with more relevant ads. On November 16th, 2013, Bell Canada launched their first OBA program via Bell Mobility: the Bell Targeted Ads Program, or BTAP. My thesis provides an ethical analysis of BTAP and shows that Bell undermined and violated customer privacy, stifled customer autonomy, and harmed customer identity. Relevant moral problems include typification, a disrespecting of customer autonomy, and identity commodification.
520 $a I show that BTAP was unethical by grounding my arguments within the moral framework of Information Ethics (IE). IE is an ethical system which focuses on the role of information in the ethical dilemmas. IE also justifies the self-constitutive theory of privacy (SCP) which argues that our information and privacy are entangled with our identities. This gives us strong reason to defend our privacy/identity within BTAP.
520 $a After making several arguments which demonstrate that BTAP was unethical, I will then turn my attention to showing how it is possible to rectify and mitigate many of BTAP's ethical problems by installing a two-stage opt-in (TSOI) which provides customers with a greater deal of autonomy, and the ability to remove themselves from BTAP.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Ethics. $3 555769
650 4 $a Marketing. $3 557931
650 4 $a Information technology. $3 559429
655 7 $a Electronic books. $2 local $3 554714
690 $a 0394
690 $a 0338
690 $a 0489
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Trent University (Canada). $b Applied Modeling and Quantitative Methods. $3 1189227
773 0 $t Masters Abstracts International $g 56-04(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10286278 $z click for full text (PQDT)

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