Global marketing strategy = an execu...
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  • Global marketing strategy = an executive digest /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Global marketing strategy/ by Bodo B. Schlegelmilch.
    Reminder of title: an executive digest /
    Author: Schlegelmilch, Bodo B.
    Published: Cham :Springer International Publishing : : 2016.,
    Description: xxvii, 249 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Export marketing - Management. -
    Online resource: http://dx.doi.org/10.1007/978-3-319-26279-6
    ISBN: 9783319262796
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