國立虎尾科技大學 |

Influential Factors in Consumer's Adoption of Innovative Products.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Influential Factors in Consumer's Adoption of Innovative Products./
Author:	Kalantari, Mahdokht.
Description:	1 online resource (326 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-08(E), Section: B.
Subject:	Industrial engineering. -
Online resource:	click for full text (PQDT)
ISBN:	9780355827323

Influential Factors in Consumer's Adoption of Innovative Products.
Kalantari, Mahdokht.

Influential Factors in Consumer's Adoption of Innovative Products. - 1 online resource (326 pages)

Source: Dissertation Abstracts International, Volume: 79-08(E), Section: B.

Thesis (Ph.D.)--Wayne State University, 2018.

Includes bibliographical references

This dissertation addresses the challenges involved with the process of diffusion of innovations in the contexts of innovative educational materials and technological innovations.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355827323Subjects--Topical Terms:

679492
Industrial engineering.
Index Terms--Genre/Form:

554714
Electronic books.

Influential Factors in Consumer's Adoption of Innovative Products.
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100 1 $a Kalantari, Mahdokht. $3 1188917
245 1 0 $a Influential Factors in Consumer's Adoption of Innovative Products.
264 0 $c 2018
300 $a 1 online resource (326 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Dissertation Abstracts International, Volume: 79-08(E), Section: B.
500 $a Adviser: Kenneth Chelst.
502 $a Thesis (Ph.D.)--Wayne State University, 2018.
504 $a Includes bibliographical references
520 $a This dissertation addresses the challenges involved with the process of diffusion of innovations in the contexts of innovative educational materials and technological innovations.
520 $a Chapters 2 and 3 discuss building and using Online Brand Communities (OBCs) to disseminate innovative math educational materials. OBCs are known to be important platforms where consumers can communicate with the brand as well as other consumers. Through the effective use of these platforms, brands could accelerate the process of diffusion of their innovations. However, OBCs will not survive if consumers do not get engaged and participate in these communities. The purpose of this section of the dissertation is to investigate how customer engagement can be increased in social media based Online Brand Communities (OBCs) so that these communities could be effectively used as platforms for disseminating innovations. Different hypotheses are suggested based on the consumer engagement literature and well-known organizational and psychological theories. These hypotheses are then tested in different studies in order to better understand the drivers of customer engagement behavior.
520 $a Since one of the important factors that can impact the success of OBCs is the size of the communities, chapter 3 discusses Referral Reward Programs (RRPs) as a means for growing the OBC size. In this chapter, different hypotheses are proposed based on well-known psychological theories. These hypotheses are then tested in 3 different research studies to understand the impact of different rewards on customers' likelihood to participate in the referral programs.
520 $a The next section of this dissertation which is presented in chapter 5 uses the context of technological innovations, particularly Augmented Reality Smart Glasses (ARSGs). The purpose of this chapter is to understand the factors that would impact consumer's decision to adopt a particular type of ARSGs: Microsoft HoloLens.
520 $a The results of the studies in this dissertation have important theoretical and managerial implications in the areas of customer engagement in OBCs, Word-of-Mouth marketing, and consumer's adoption of innovations.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Industrial engineering. $3 679492
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0546
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Wayne State University. $b Industrial Engineering. $3 1187688
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10748098 $z click for full text (PQDT)