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Asian Brand Strategy (Revised and Up...

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Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Asian Brand Strategy (Revised and Updated)/ by M. Roll.
其他題名:	Building and Sustaining Strong Global Brands in Asia /
作者:	Roll, M.
面頁冊數:	XX, 339 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Leadership. -
電子資源:	https://doi.org/10.1057/9781137359179
ISBN:	9781137359179

Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia /
Roll, M.

Asian Brand Strategy (Revised and Updated)Building and Sustaining Strong Global Brands in Asia /[electronic resource] :by M. Roll. - 2nd ed. 2015. - XX, 339 p.online resource.

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

ISBN: 9781137359179

Standard No.: 10.1057/9781137359179doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia /
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