An Investor’s Perspective on Marketi...
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  • An Investor’s Perspective on Marketing Excellence = How Objective Marketing Indicants Can Complement Firm Valuations /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: An Investor’s Perspective on Marketing Excellence/ by Dominik Kemsa.
    Reminder of title: How Objective Marketing Indicants Can Complement Firm Valuations /
    Author: Kemsa, Dominik.
    Description: XVI, 125 p. 1 illus.online resource. :
    Contained By: Springer Nature eBook
    Subject: Marketing. -
    Online resource: https://doi.org/10.1007/978-3-658-24704-1
    ISBN: 9783658247041
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