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Customer obsession : = how to acquir...

Azevedo, Abaete de.

Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer obsession :/ Abaete de Azevedo and Ricardo Pomeranz.
其他題名:	how to acquire, retain, and grow customers in the new age of relationship marketing /
作者:	Azevedo, Abaete de.
其他作者:	Pomeranz, Ricardo.
出版者:	New York :McGraw-Hill, : c2008.,
面頁冊數:	xi, 226 p. :ill. ; : 24 cm. ;
標題:	Customer relations. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0811/2008007086.html
ISBN:	0071497048

Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
Azevedo, Abaete de.

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing /Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill. ;24 cm.

Includes bibliographical references (p. 217-220) and index.

Industry, retail or consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

ISBN: 0071497048

LCCN: 2008007086Subjects--Topical Terms:

560399
Customer relations.

LC Class. No.: HC79.C6 / A94 2008

Dewey Class. No.: 658.8/12

Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
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