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Ripple effect = how empowered involv...
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SpringerLink (Online service)
Ripple effect = how empowered involvement drives word of mouth /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Ripple effect/ by Martin Oetting.
其他題名:
how empowered involvement drives word of mouth /
作者:
Oetting, Martin.
出版者:
Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2009.,
面頁冊數:
xviii, 151 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Word-of-mouth advertising. -
電子資源:
http://dx.doi.org/10.1007/978-3-8349-8372-5
ISBN:
9783834983725 (electronic bk.)
Ripple effect = how empowered involvement drives word of mouth /
Oetting, Martin.
Ripple effect
how empowered involvement drives word of mouth /[electronic resource] :by Martin Oetting. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2009. - xviii, 151 p. :ill., digital ;24 cm.
ISBN: 9783834983725 (electronic bk.)Subjects--Topical Terms:
643628
Word-of-mouth advertising.
LC Class. No.: HF5827.95 / .O38 2009
Dewey Class. No.: 658.8
Ripple effect = how empowered involvement drives word of mouth /
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