Word-of-mouth advertising.
Overview
| Works: | 7 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Building buzz to beat the big boys = word-of-mouth marketing for small businesses /
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(Language materials, printed)
The seven principles of wom and buzz marketing = crossing the tipping point /
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(Language materials, printed)
The ownership quotient : = putting the service profit chain to work for unbeatable competitive advantage /
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(Language materials, printed)
Managing negative word-of-mouth on social media platforms = the effect of hotel management responses on observers' purchase intention /
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(Language materials, printed)
Measuring electronic word-of-mouth effectiveness = developing and applying the eWOM trust scale /
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(Language materials, printed)
Electronic word of mouth (eWOM) in the marketing context = a state of the art analysis and future directions /
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(Language materials, printed)
Subjects