國立虎尾科技大學 |

Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands =/
其他題名:	Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
其他題名:	Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
作者:	Durand, Yves.
面頁冊數:	1 online resource (96 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9780355377408

Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
Durand, Yves.

Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands =Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi. - 1 online resource (96 pages)

Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.

Thesis (D.B.A.)--Keiser University, 2017.

Includes bibliographical references

Identifying consumer preferences for luxury is an important concern for many marketers who manage luxury brands. Luxury brands have traditionally been consumed by only the affluent among society. However, as of the early 21st-century, luxury markets have expanded to include consumer groups with middle- and lower-class incomes. For instance, consumers with lower income may purchase a few luxury items for signaling even though they are unable to maintain a truly luxurious lifestyle. Therefore, traditional methods for segmenting luxury markets according to income alone have become inadequate. The purpose of this quantitative exploratory study was to examine the influence of consumer luxury brand preference, perception, familiarity, and consumer demographic factors on purchase intention for luxury automobile brands in the United States in 2017.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355377408Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
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245 1 0 $a Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = $b Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
246 3 1 $a Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
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500 $a Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
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502 $a Thesis (D.B.A.)--Keiser University, 2017.
504 $a Includes bibliographical references
520 $a Identifying consumer preferences for luxury is an important concern for many marketers who manage luxury brands. Luxury brands have traditionally been consumed by only the affluent among society. However, as of the early 21st-century, luxury markets have expanded to include consumer groups with middle- and lower-class incomes. For instance, consumers with lower income may purchase a few luxury items for signaling even though they are unable to maintain a truly luxurious lifestyle. Therefore, traditional methods for segmenting luxury markets according to income alone have become inadequate. The purpose of this quantitative exploratory study was to examine the influence of consumer luxury brand preference, perception, familiarity, and consumer demographic factors on purchase intention for luxury automobile brands in the United States in 2017.
520 $a Shibie shechi pin de xiaofei zhe pianhao shi xuduo guanli shechi pinpai de yingxiao renyuan de zhongyao guanzhu dian. Shechi pin pinpai chuantong shang jinjin shi shehui shang fuyu de xiaofei zhe. Ran'er, jiezhi ershiyi shiji chu, shechi pin shichang yijing kuoda dao yongyou zhong deng shouru he di shouru xiaofei qunti. Liru, shouru jiao di de xiaofei zhe jishi bu neng baochi zhenzheng haohua de shenghuo fangshi, ye keneng hui goumai yixie shechi pin xinhao. Yinci, jin yikao shouru fenge shechi pin shichang de chuantong fangfa jiu bu zugoule. Zhege dingliang tansuo xing yanjiu de mudi shi yanjiu xiaofei zhe shechi pinpai pianhao, ganzhi, shuxi du he xiaofei zhe renkou yinsu dui 2017 nian meiguo haohua qiche pinpai goumai yiyuan de yingxiang.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Keiser University. $b Keiser University Graduate School-Business. $3 1187302
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10634204 $z click for full text (PQDT)