國立虎尾科技大學 |

Vertical Cooperative Advertising in Supply Chain Management = A Game-Theoretic Analysis /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Vertical Cooperative Advertising in Supply Chain Management/ by Gerhard Aust.
Reminder of title:	A Game-Theoretic Analysis /
Author:	Aust, Gerhard.
Description:	XXII, 149 p. 34 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Production management. -
Online resource:	https://doi.org/10.1007/978-3-319-11626-6
ISBN:	9783319116266

Vertical Cooperative Advertising in Supply Chain Management = A Game-Theoretic Analysis /
Aust, Gerhard.

Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis /[electronic resource] :by Gerhard Aust. - 1st ed. 2015. - XXII, 149 p. 34 illus.online resource. - Contributions to Management Science,1431-1941. - Contributions to Management Science,.

Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé.

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

ISBN: 9783319116266

Standard No.: 10.1007/978-3-319-11626-6doiSubjects--Topical Terms:

566447
Production management.

LC Class. No.: TS155-194

Dewey Class. No.: 658.5

Vertical Cooperative Advertising in Supply Chain Management = A Game-Theoretic Analysis /
LDR:02817nam a22004095i 4500 001 967154
003 DE-He213
005 20200920121917.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783319116266 $9 978-3-319-11626-6
024 7 $a 10.1007/978-3-319-11626-6 $2 doi
035 $a 978-3-319-11626-6
050 4 $a TS155-194
072 7 $a KJMV $2 bicssc
072 7 $a BUS087000 $2 bisacsh
072 7 $a KJMV $2 thema
082 0 4 $a 658.5 $2 23
100 1 $a Aust, Gerhard. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1064941
245 1 0 $a Vertical Cooperative Advertising in Supply Chain Management $h [electronic resource] : $b A Game-Theoretic Analysis / $c by Gerhard Aust.
250 $a 1st ed. 2015.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a XXII, 149 p. 34 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Contributions to Management Science, $x 1431-1941
505 0 $a Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé.
520 $a In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
650 0 $a Production management. $3 566447
650 0 $a Economic theory. $3 809881
650 0 $a Operations research. $3 573517
650 0 $a Management science. $3 719678
650 0 $a Marketing. $3 557931
650 0 $a Decision making. $3 528319
650 0 $a Game theory. $3 556918
650 1 4 $a Operations Management. $3 1069063
650 2 4 $a Economic Theory/Quantitative Economics/Mathematical Methods. $3 1069071
650 2 4 $a Operations Research, Management Science. $3 785065
650 2 4 $a Operations Research/Decision Theory. $3 669176
650 2 4 $a Game Theory, Economics, Social and Behav. Sciences. $3 669497
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319116273
776 0 8 $i Printed edition: $z 9783319116259
776 0 8 $i Printed edition: $z 9783319384429
830 0 $a Contributions to Management Science, $x 1431-1941 $3 1253929
856 4 0 $u https://doi.org/10.1007/978-3-319-11626-6
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)