國立虎尾科技大學 |

Enough is enough! Understanding environmentally driven multisensory experiences.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Enough is enough! Understanding environmentally driven multisensory experiences./
Author:	Krey, Nina Lisa Theresa Eileen.
Description:	1 online resource (286 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-05(E), Section: A.
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9781369437829

Enough is enough! Understanding environmentally driven multisensory experiences.
Krey, Nina Lisa Theresa Eileen.

Enough is enough! Understanding environmentally driven multisensory experiences. - 1 online resource (286 pages)

Source: Dissertation Abstracts International, Volume: 78-05(E), Section: A.

Thesis (D.B.A.)--Louisiana Tech University, 2016.

Includes bibliographical references

The importance of sensory perception and sensory stimulation in creating pleasant consumption experiences has received increasing attention within recent years. Yet, while numerous studies investigate antecedents and consequences of sensory perception specific to a certain sense (vision, touch, audition, smell, and taste), limited research addresses sensation from a broader perspective by examining what constitutes "sensing" in sensations. Multiple studies are employed to investigate the totality of sensation rather than any sense specific sensation, by framing sensational experiences within the long tradition of atmospherics research. Here, the construct of need for sensation is conceptualized to reflect the notion of totality of sensation.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369437829Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Enough is enough! Understanding environmentally driven multisensory experiences.
LDR:03631ntm a2200325K 4500 001 915479
005 20180803131930.5
006 m o u
007 cr mn||||a|a||
008 190606s2016 xx obm 000 0 eng d
020 $a 9781369437829
035 $a (MiAaPQ)AAI10300684
035 $a AAI10300684
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Krey, Nina Lisa Theresa Eileen. $3 1188842
245 1 0 $a Enough is enough! Understanding environmentally driven multisensory experiences.
264 0 $c 2016
300 $a 1 online resource (286 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 78-05(E), Section: A.
500 $a Adviser: Barry J. Babin.
502 $a Thesis (D.B.A.)--Louisiana Tech University, 2016.
504 $a Includes bibliographical references
520 $a The importance of sensory perception and sensory stimulation in creating pleasant consumption experiences has received increasing attention within recent years. Yet, while numerous studies investigate antecedents and consequences of sensory perception specific to a certain sense (vision, touch, audition, smell, and taste), limited research addresses sensation from a broader perspective by examining what constitutes "sensing" in sensations. Multiple studies are employed to investigate the totality of sensation rather than any sense specific sensation, by framing sensational experiences within the long tradition of atmospherics research. Here, the construct of need for sensation is conceptualized to reflect the notion of totality of sensation.
520 $a Following a comprehensive review of common overlaps among three main research areas -- atmospherics, servicescape, and sensory marketing -- exploratory research guides the development of a new scale measuring the construct "need for sensation." The current study posits need for sensation as the manner by which consumers extract value through multiple sensory inputs, both focal and non-focal. This new need for sensation scale encompasses two dimensions namely sensory enjoyment and sensory avoidance, which both can be administered simultaneously to reflect different facets of need for sensation. The scale is validated as part of an experimental design to examine how different environments and levels of sensory stimulation impact consumers.
520 $a Findings show that high intensity of sensation environments lower the consumer's ability to accurately complete perceptual and cognitive tasks. However, these high intensity surroundings also elevate hedonic value leading to a more positive and value-added consumption experience. With regard to need for sensation, high need for sensation individuals express higher levels of hedonic value, satisfaction, and positive affect in stimulating environments; thus, confirming the validity of the new scale to detect individual differences across consumers. Results further affirm that while high need for sensation individuals gain more pleasure from a highly sensory stimulation experience; their performance is not negatively impacted. Overall, this research integrates atmospherics, services, and sensory marketing research to advance the marketing discipline. Key findings provide a starting point for an extensive stream of research focusing on sensory value-added consumption experiences.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Louisiana Tech University. $3 1182347
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10300684 $z click for full text (PQDT)