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Service fascination = gaining competitive advantage through experiential self-service systems /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Service fascination/ by Christian Zagel.
Reminder of title:	gaining competitive advantage through experiential self-service systems /
Author:	Zagel, Christian.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
Description:	xxi, 338 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-11673-6
ISBN:	9783658116736

Service fascination = gaining competitive advantage through experiential self-service systems /
Zagel, Christian.

Service fascinationgaining competitive advantage through experiential self-service systems /[electronic resource] :by Christian Zagel. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 338 p. :ill., digital ;24 cm.

ISBN: 9783658116736

Standard No.: 10.1007/978-3-658-11673-6doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8343

Service fascination = gaining competitive advantage through experiential self-service systems /
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245 1 0 $a Service fascination $h [electronic resource] : $b gaining competitive advantage through experiential self-service systems / $c by Christian Zagel.
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