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Facilitating Decision Making through Attribute Matching.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Facilitating Decision Making through Attribute Matching./
Author:	Perfecto, Hannah Jean.
Description:	1 online resource (43 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
Contained By:	Dissertation Abstracts International78-11A(E).
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9780355033618

Facilitating Decision Making through Attribute Matching.
Perfecto, Hannah Jean.

Facilitating Decision Making through Attribute Matching. - 1 online resource (43 pages)

Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.

Thesis (Ph.D.)--University of California, Berkeley, 2017.

Includes bibliographical references

Across 11 studies, the authors demonstrate a novel framing effect, attribute matching, whereby matching a salient attribute of a decision frame with that of a decision's options facilitates decision making. This attribute matching is shown to increase decision confidence and, ultimately, consensus estimates by increasing feelings of metacognitive ease. In Study 1, participants choosing the more attractive of two faces or rejecting the less attractive face reported greater confidence in and perceived consensus around their decision. Study 2 extended this finding from valence to calorie judgments, whereas Studies 3-5 extended the effect to different post-decision attitudes. Study 6 found decision ease mediates these changes in confidence and consensus estimates. Consistent with a misattribution account, when participants were warned to this external source of ease in Study 7, the effect disappeared. Studies 8-10 rule out alternative accounts, such as response substitution and language effects. The final study demonstrates attribute matching in a more realistic context. The paper concludes with a discussion of related psychological constructs as well as potential downstream consequences.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355033618Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Facilitating Decision Making through Attribute Matching.
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245 1 0 $a Facilitating Decision Making through Attribute Matching.
264 0 $c 2017
300 $a 1 online resource (43 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
500 $a Adviser: Leif D. Nelson.
502 $a Thesis (Ph.D.)--University of California, Berkeley, 2017.
504 $a Includes bibliographical references
520 $a Across 11 studies, the authors demonstrate a novel framing effect, attribute matching, whereby matching a salient attribute of a decision frame with that of a decision's options facilitates decision making. This attribute matching is shown to increase decision confidence and, ultimately, consensus estimates by increasing feelings of metacognitive ease. In Study 1, participants choosing the more attractive of two faces or rejecting the less attractive face reported greater confidence in and perceived consensus around their decision. Study 2 extended this finding from valence to calorie judgments, whereas Studies 3-5 extended the effect to different post-decision attitudes. Study 6 found decision ease mediates these changes in confidence and consensus estimates. Consistent with a misattribution account, when participants were warned to this external source of ease in Study 7, the effect disappeared. Studies 8-10 rule out alternative accounts, such as response substitution and language effects. The final study demonstrates attribute matching in a more realistic context. The paper concludes with a discussion of related psychological constructs as well as potential downstream consequences.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of California, Berkeley. $b Business Administration. $3 1182934
773 0 $t Dissertation Abstracts International $g 78-11A(E).
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