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Why People (Don’t) Buy = The Go and ...

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Why People (Don’t) Buy = The Go and Stop Signals /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Why People (Don’t) Buy/ by Amitav Chakravarti, Manoj Thomas.
其他題名:	The Go and Stop Signals /
作者:	Chakravarti, Amitav.
其他作者:	Thomas, Manoj.
面頁冊數:	XV, 223 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1057/9781137466693
ISBN:	9781137466693

Why People (Don’t) Buy = The Go and Stop Signals /
Chakravarti, Amitav.

Why People (Don’t) BuyThe Go and Stop Signals /[electronic resource] :by Amitav Chakravarti, Manoj Thomas. - 1st ed. 2015. - XV, 223 p.online resource.

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

ISBN: 9781137466693

Standard No.: 10.1057/9781137466693doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Why People (Don’t) Buy = The Go and Stop Signals /
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