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The Great Facilitator = Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Great Facilitator/ edited by Barry J. Babin, Marko Sarstedt.
Reminder of title:	Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /
other author:	Babin, Barry J.
Description:	VIII, 212 p. 66 illus., 61 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-030-06031-2
ISBN:	9783030060312

The Great Facilitator = Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /
The Great FacilitatorReflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /[electronic resource] :edited by Barry J. Babin, Marko Sarstedt. - 1st ed. 2019. - VIII, 212 p. 66 illus., 61 illus. in color.online resource.

Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar. .

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.

ISBN: 9783030060312

Standard No.: 10.1007/978-3-030-06031-2doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

The Great Facilitator = Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /
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