國立虎尾科技大學 |

Political Marketing and Management in the 2020 New Zealand General Election

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Political Marketing and Management in the 2020 New Zealand General Election/ edited by Edward Elder, Jennifer Lees-Marshment.
其他作者:	Lees-Marshment, Jennifer.
面頁冊數:	XIV, 186 p. 39 illus., 3 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Political Communication. -
電子資源:	https://doi.org/10.1007/978-3-030-77333-5
ISBN:	9783030773335

Political Marketing and Management in the 2020 New Zealand General Election
Political Marketing and Management in the 2020 New Zealand General Election[electronic resource] /edited by Edward Elder, Jennifer Lees-Marshment. - 1st ed. 2021. - XIV, 186 p. 39 illus., 3 illus. in color.online resource. - Palgrave Studies in Political Marketing and Management. - Palgrave Studies in Political Marketing and Management.

Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020 -- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership -- Chapter 3. Labour and National’s Market-Orientation in 2020 -- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic -- Chapter 5. Delivering in Government -- Chapter 6. Targeting Party Policies and Target Demographics -- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media -- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives -- Chapter 9. Conclusion.

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.

ISBN: 9783030773335

Standard No.: 10.1007/978-3-030-77333-5doiSubjects--Topical Terms:

1021254
Political Communication.

LC Class. No.: JF1001-1048.52

Dewey Class. No.: 324.6

Political Marketing and Management in the 2020 New Zealand General Election
LDR:03194nam a22003975i 4500 001 1056579
003 DE-He213
005 20211024150556.0
007 cr nn 008mamaa
008 220103s2021 sz | s |||| 0|eng d
020 $a 9783030773335 $9 978-3-030-77333-5
024 7 $a 10.1007/978-3-030-77333-5 $2 doi
035 $a 978-3-030-77333-5
050 4 $a JF1001-1048.52
072 7 $a JPHF $2 bicssc
072 7 $a POL007000 $2 bisacsh
072 7 $a JPHF $2 thema
082 0 4 $a 324.6 $2 23
245 1 0 $a Political Marketing and Management in the 2020 New Zealand General Election $h [electronic resource] / $c edited by Edward Elder, Jennifer Lees-Marshment.
250 $a 1st ed. 2021.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a XIV, 186 p. 39 illus., 3 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Palgrave Studies in Political Marketing and Management
505 0 $a Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020 -- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership -- Chapter 3. Labour and National’s Market-Orientation in 2020 -- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic -- Chapter 5. Delivering in Government -- Chapter 6. Targeting Party Policies and Target Demographics -- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media -- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives -- Chapter 9. Conclusion.
520 $a This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.
650 2 4 $a Political Communication. $3 1021254
650 1 4 $a Electoral Politics. $3 1105083
650 0 $a Political communication. $3 1250788
650 0 $a Management. $3 558618
650 0 $a Marketing. $3 557931
650 0 $a Elections. $3 555219
700 1 $a Lees-Marshment, Jennifer. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 937355
700 1 $a Elder, Edward. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1111962
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030773328
776 0 8 $i Printed edition: $z 9783030773342
830 0 $a Palgrave Studies in Political Marketing and Management $3 1266759
856 4 0 $u https://doi.org/10.1007/978-3-030-77333-5
912 $a ZDB-2-POS
912 $a ZDB-2-SXPI
950 $a Political Science and International Studies (SpringerNature-41174)
950 $a Political Science and International Studies (R0) (SpringerNature-43724)