語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Cruise Business Development = Safety...
~
Papathanassis, Alexis.
Cruise Business Development = Safety, Product Design and Human Capital /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Cruise Business Development/ edited by Alexis Papathanassis.
其他題名:
Safety, Product Design and Human Capital /
其他作者:
Papathanassis, Alexis.
面頁冊數:
XII, 278 p. 64 illus., 44 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Tourism. -
電子資源:
https://doi.org/10.1007/978-3-319-27353-2
ISBN:
9783319273532
Cruise Business Development = Safety, Product Design and Human Capital /
Cruise Business Development
Safety, Product Design and Human Capital /[electronic resource] :edited by Alexis Papathanassis. - 1st ed. 2016. - XII, 278 p. 64 illus., 44 illus. in color.online resource.
Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
ISBN: 9783319273532
Standard No.: 10.1007/978-3-319-27353-2doiSubjects--Topical Terms:
558888
Tourism.
LC Class. No.: G149-180
Dewey Class. No.: 338.4791
Cruise Business Development = Safety, Product Design and Human Capital /
LDR
:02588nam a22003855i 4500
001
974932
003
DE-He213
005
20200629131027.0
007
cr nn 008mamaa
008
201211s2016 gw | s |||| 0|eng d
020
$a
9783319273532
$9
978-3-319-27353-2
024
7
$a
10.1007/978-3-319-27353-2
$2
doi
035
$a
978-3-319-27353-2
050
4
$a
G149-180
072
7
$a
KNS
$2
bicssc
072
7
$a
BUS081000
$2
bisacsh
082
0 4
$a
338.4791
$2
23
245
1 0
$a
Cruise Business Development
$h
[electronic resource] :
$b
Safety, Product Design and Human Capital /
$c
edited by Alexis Papathanassis.
250
$a
1st ed. 2016.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2016.
300
$a
XII, 278 p. 64 illus., 44 illus. in color.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research.
520
$a
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
650
0
$a
Tourism.
$3
558888
650
0
$a
Management.
$3
558618
650
0
$a
Marketing.
$3
557931
650
0
$a
Engineering economics.
$3
1253802
650
0
$a
Engineering economy.
$3
632434
650
0
$a
Personnel management.
$3
554912
650
0
$a
Business ethics.
$3
555013
650
0
$a
Service industries.
$3
560401
650
1 4
$a
Tourism Management.
$3
1062256
650
2 4
$a
Engineering Economics, Organization, Logistics, Marketing.
$3
669171
650
2 4
$a
Human Resource Management.
$3
784571
650
2 4
$a
Business Ethics.
$3
1069082
650
2 4
$a
Services.
$3
1020857
700
1
$a
Papathanassis, Alexis.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
785643
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783319273518
776
0 8
$i
Printed edition:
$z
9783319273525
776
0 8
$i
Printed edition:
$z
9783319801193
856
4 0
$u
https://doi.org/10.1007/978-3-319-27353-2
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入