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Technology Adoption in the Caribbean...
~
Spencer, Andrew.
Technology Adoption in the Caribbean Tourism Industry = Analyzing Service Delivery in the Digital Age /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Technology Adoption in the Caribbean Tourism Industry/ by Andrew Spencer.
其他題名:
Analyzing Service Delivery in the Digital Age /
作者:
Spencer, Andrew.
面頁冊數:
XI, 236 p. 16 illus., 14 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Sales/Distribution. -
電子資源:
https://doi.org/10.1007/978-3-030-61584-0
ISBN:
9783030615840
Technology Adoption in the Caribbean Tourism Industry = Analyzing Service Delivery in the Digital Age /
Spencer, Andrew.
Technology Adoption in the Caribbean Tourism Industry
Analyzing Service Delivery in the Digital Age /[electronic resource] :by Andrew Spencer. - 1st ed. 2021. - XI, 236 p. 16 illus., 14 illus. in color.online resource.
1. Introduction2 -- Leadership and Technology: Understanding Adoption Practices3 -- Internal Firm Factors: An Examination of Travel Companies Resource base4 -- External Factors: The Digital Divide, Closing the Gap5 -- Transactional and Transformational Leaders: Their Influence on Technolog 6 -- The Applicability of an Innovative Theoretical Model and its Implications -- 7. Conclusion.
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on the digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors, both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry. Andrew Spencer is Deputy Executive Director and Senior Lecturer at the Mona School of Business and Management, as well as Head of the Centre for Tourism and Hospitality Management at the University of the West Indies, Jamaica. He is the former Executive Director of the Tourism Product Development Company, the agency responsible for the maintenance, development and enhancement of the tourism product in Jamaica. He is the author of Travel and Tourism in the Caribbean, published by Palgrave Macmillan and has published extensively in international journals. .
ISBN: 9783030615840
Standard No.: 10.1007/978-3-030-61584-0doiSubjects--Topical Terms:
1102104
Sales/Distribution.
LC Class. No.: HD21
Dewey Class. No.: 338
Technology Adoption in the Caribbean Tourism Industry = Analyzing Service Delivery in the Digital Age /
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