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Advances in advertising research.. (...

Dahlen, Micael.

Advances in advertising research.. (Vol. IV),. The changing roles of advertising

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in advertising research./ edited by Sara Rosengren, Micael Dahlen, Shintaro Okazaki.
other author:	Rosengren, Sara.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2013.,
Description:	xii, 407 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Advertising. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-02365-2
ISBN:	9783658023652 (electronic bk.)

Advances in advertising research.. (Vol. IV),. The changing roles of advertising
Advances in advertising research.(Vol. IV),The changing roles of advertising[electronic resource] /edited by Sara Rosengren, Micael Dahlen, Shintaro Okazaki. - Wiesbaden :Springer Fachmedien Wiesbaden :2013. - xii, 407 p. :ill., digital ;24 cm. - EAA series,1869-6929. - EAA series..

ISBN: 9783658023652 (electronic bk.)Subjects--Topical Terms:

567923
Advertising.

LC Class. No.: HF5823 / .A38 2013

Dewey Class. No.: 659.1

Advances in advertising research.. (Vol. IV),. The changing roles of advertising
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