Advertising.
Overview
| Works: | 56 works in 18 publications in 18 languages | |
|---|---|---|
Titles
Transmedia brand storytelling = immersive experiences from theory to practice /
by:
(Language materials, printed)
The 2019 European Electoral Campaign = In the Time of Populism and Social Media /
by:
(Language materials, printed)
Verkaufen, Flirten, Führen = Persuasive Kommunikation – ein Überblick /
by:
(Language materials, printed)
Vernetzte Verführungen = Wie wir uns gegen die Dark Arts der Konsumindustrie wehren /
by:
(Language materials, printed)
Underdog advertising = proven principles to compete and win against the giants in any industry /
by:
(Language materials, printed)
The next evolution of marketing : = connect with your customers by marketing with meaning /
by:
(Language materials, printed)
Advances in advertising research.. (Vol. IV),. The changing roles of advertising
by:
(Language materials, printed)
Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
by:
(Language materials, printed)
Advertising, promotion : = supplemental aspects of integrated marketing communications /
by:
(Language materials, printed)
Asian perspectives on the development of public relations : = other voices /
by:
(Language materials, printed)
Brand media strategy = integrated communications planning in the digital era /
by:
(Language materials, printed)
Evaluation in advertising reception = a socio-cognitive and linguistic perspective /
by:
(Language materials, printed)
Marketing big oil = brand lessons from the world's largest companies /
by:
(Language materials, printed)
Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
by:
(Language materials, printed)
Advances in advertising research. = the digital, the classic, the subtle, and the alternative /. (Vol. VI)
by:
(Language materials, printed)
The new advertising = branding, content, and consumer relationships in the data-driven social media era /
by:
(Language materials, printed)
The art of client service : = the classic guide, updated for today's marketers and advertisers /
by:
(Language materials, printed)
Narrative advertising models and conceptualization in the digital age /
by:
(Language materials, printed)
Copy, copy, copy = how to do smarter marketing by using other peoples ideas /
by:
(Language materials, printed)
YouthNation = building remarkable brands in a youth-driven culture /
by:
(Language materials, printed)
Show more
Fewer
Subjects