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Underdog advertising = proven princi...

Flowers, Paul W.

Underdog advertising = proven principles to compete and win against the giants in any industry /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Underdog advertising/ Paul W. Flowers.
Reminder of title:	proven principles to compete and win against the giants in any industry /
Author:	Flowers, Paul W.
Published:	Dallas, Tex. :Brown Books, : c2006.,
Description:	x, 214 p. :ill. . :
Subject:	Marketing. -
Online resource:	Click to View

Underdog advertising = proven principles to compete and win against the giants in any industry /
Flowers, Paul W.

Underdog advertisingproven principles to compete and win against the giants in any industry /[electronic resource] :Paul W. Flowers. - Dallas, Tex. :Brown Books,c2006. - x, 214 p. :ill. .

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5823 / .F55 2006

Dewey Class. No.: 659.1/13

Underdog advertising = proven principles to compete and win against the giants in any industry /
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300 $a x, 214 p. : $b ill. .
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing. $3 557931
650 0 $a Advertising campaigns. $3 660713
650 0 $a Advertising. $3 567923
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