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Manager's guide to marketing, advert...
~
Callen, Barry.
Manager's guide to marketing, advertising, and publicity /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Manager's guide to marketing, advertising, and publicity // Barry Callen.
remainder title:
Marketing, advertising, and publicity
Author:
Callen, Barry.
Published:
New York :McGraw Hill, : c2010.,
Description:
xviii, 250 p. :ill. ; : 23 cm.;
Notes:
Includes index.
Subject:
Advertising. -
ISBN:
0071627960 (pbk.) :
Manager's guide to marketing, advertising, and publicity /
Callen, Barry.
Manager's guide to marketing, advertising, and publicity /
Marketing, advertising, and publicityBarry Callen. - New York :McGraw Hill,c2010. - xviii, 250 p. :ill. ;23 cm. - Briefcase books. - Briefcase book..
Includes index.
ISBN: 0071627960 (pbk.) :NT406
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004Subjects--Topical Terms:
567923
Advertising.
LC Class. No.: HF5415 / .C2535 2010
Dewey Class. No.: 658.8 / C157
Manager's guide to marketing, advertising, and publicity /
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0071627960 (pbk.) :
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NT406
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9780071627962 (pbk.) :
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NT406
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16476882 2
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McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004
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UKM
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eng
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UKM
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HF5415
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.C2535 2010
082
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658.8
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C157
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Callen, Barry.
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838942
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Manager's guide to marketing, advertising, and publicity /
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Barry Callen.
246
3 0
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Marketing, advertising, and publicity
260
$a
New York :
$c
c2010.
$b
McGraw Hill,
300
$a
xviii, 250 p. :
$b
ill. ;
$c
23 cm.
490
1
$a
Briefcase books
500
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Includes index.
650
0
$a
Advertising.
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567923
650
0
$a
Marketing.
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557931
650
0
$a
Publicity.
$3
838944
830
0
$a
Briefcase book.
$3
838943
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658.8 C157 2010
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