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Manager's guide to marketing, advert...
~
Callen, Barry.
Manager's guide to marketing, advertising, and publicity /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Manager's guide to marketing, advertising, and publicity // Barry Callen.
其他題名:
Marketing, advertising, and publicity
作者:
Callen, Barry.
出版者:
New York :McGraw Hill, : c2010.,
面頁冊數:
xviii, 250 p. :ill. ; : 23 cm.;
附註:
Includes index.
標題:
Advertising. -
ISBN:
0071627960 (pbk.) :
Manager's guide to marketing, advertising, and publicity /
Callen, Barry.
Manager's guide to marketing, advertising, and publicity /
Marketing, advertising, and publicityBarry Callen. - New York :McGraw Hill,c2010. - xviii, 250 p. :ill. ;23 cm. - Briefcase books. - Briefcase book..
Includes index.
ISBN: 0071627960 (pbk.) :NT406
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004Subjects--Topical Terms:
567923
Advertising.
LC Class. No.: HF5415 / .C2535 2010
Dewey Class. No.: 658.8 / C157
Manager's guide to marketing, advertising, and publicity /
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