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Advertising, promotion : = supplemen...

Shimp, Terence A.

Advertising, promotion : = supplemental aspects of integrated marketing communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising, promotion :/ Terence A. Shimp.
其他題名:	supplemental aspects of integrated marketing communications /
其他題名:	Advertising promotion.
作者:	Shimp, Terence A.
其他作者:	Shimp, Terence A.
出版者:	Fort Worth :Dryden Press, : c2000.,
面頁冊數:	xxix, 674 p. :ill. (some col.) ; : 29 cm.;
附註:	Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
標題:	Communication in marketing. -
ISBN:	0030211131 :

Advertising, promotion : = supplemental aspects of integrated marketing communications /
Shimp, Terence A.

Advertising, promotion :supplemental aspects of integrated marketing communications /Advertising promotion.Terence A. Shimp. - 5th ed. - Fort Worth :Dryden Press,c2000. - xxix, 674 p. :ill. (some col.) ;29 cm. - The Dryden Press series in marketing.. - Dryden Press series in marketing..

Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Includes bibliographical references and indexes.

ISBN: 0030211131 :NT

LCCN: 99074297Subjects--Topical Terms:

570557
Communication in marketing.

LC Class. No.: HF5415.123 / S556

Dewey Class. No.: 658.82

Advertising, promotion : = supplemental aspects of integrated marketing communications /
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300 $a xxix, 674 p. : $b ill. (some col.) ; $c 29 cm.
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504 $a Includes bibliographical references and indexes.
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